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May 2010

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Ian Wilker

How about that. No music, no jump-cut editing, no photos woven in, no bells and whistles at all -- and yet that video has real power. Thanks for the reminder that a person just talking, just telling a story about something that matters to them, is for the most part what I -- and many other people, I suspect -- want to hear.

Low-hanging fruit for nonprofit communicators -- grab a camera and go talk to your people (staff, constituents, etc), just ask a question about something they care about. Maybe you'll get something as intimate and authentic as the feel of this video.

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