There is a terrific video series over at Social Edge called the "X Interview" where you can watch and listen to social entrepreneurs tell their stories. The videos are short, most less than 3-7 minutes, are simple -- a significant event that had a major impact on their life and how they see the world in 2017.
The interview above is with social entrepreneur Roshaneh Zafar, founder and managing director of The Kashf Foundation, Pakistan's third largest microfinance institution, tells Global X why she had to unlearn what she learned about economics. She also shares what happened when she realized that she was sitting at a conference next to a gentleman called Muhammad Yunus.
How about that. No music, no jump-cut editing, no photos woven in, no bells and whistles at all -- and yet that video has real power. Thanks for the reminder that a person just talking, just telling a story about something that matters to them, is for the most part what I -- and many other people, I suspect -- want to hear.
Low-hanging fruit for nonprofit communicators -- grab a camera and go talk to your people (staff, constituents, etc), just ask a question about something they care about. Maybe you'll get something as intimate and authentic as the feel of this video.
Posted by: Ian Wilker | June 26, 2007 at 02:44 PM