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May 2010

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Cordelia Salter-Nour

Beth asked me what our lessons learned from running the contest are. My thoughts:

We had some really high quality coverage across many sectors but in the end had 14 entries. This ties in with something that I think I saw in one of Beth's postings about there being a lot of "lurkers" out there but only a small percentage of people who actually deliver.

The deliveries were great though so no complaints... but you should be realistic about how many people actually participate

Video is a new genre and there is no standard format. Some people wanted to submit in Powerpoint (which wouldn't have been very viral!) Be prepared for techy questions/problems and to help solve them to maximise your entries

You should also keep an eye on licensing and copyright. We made it clear that our contest was using a Creative Commons License and recommended using Revver... but YouTube/Google are the most popular online video services and it's not clear whether they respect the Creative Commons Licenses

The best thing was to see the entries and to see how people are willing to creatively contribute to our cause. I recommend it as a way of tapping into the creative talent of the socially conscious people out there

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