Another Thing For Nonprofits To Think About With Ad Supported Video Hosting

First, I want to say thank you Caroline Meeks from Solution Grove and fellow Boston TechnoBabe for her donation to the Sharing Foundation to support Leng Sopharath's education.  In addition to her contribution, she wrote about a post about Revver.  Seems like when she viewed the video, the ad at the end was for Grand Theft Auto.

Now, as some reader may know, I've been actively exlporing games and nonprofits and the educational side of games.  Harry and I play Zoo Tycoon together.   So, perhaps there is some review of the content on my blog in order to match the ad.   

So, this raises a question - what if a nonprofit uses this service and the ad that is placed on their video does not necessarily reinforce the message of their cause or even worse is in direct opposition? I had thought of this before I put the campaign video on Revver and figured, well, the Khmer Rouge isn't purchasing Internet ads (that would be the most offensive).   

So, an important question to ask about using a service that ad revenue driven - How important is control of ad placement to your organization?

So far, we've earned a whooping $3.00 for the Sharing Foundation!  But heck, that could feed a family of four for a week in the rural area of Cambodia.

 

For an added treat, check out Caroline's mashup video of Solution Grove!

Comments

[Rallyfan]

Beth,

Once again, you hit the nail on the head. One of the non-profits that I work with is particularly image conscious and very careful about associations that might be made. They have a whole review process that is engaged before anyone is allowed to use their name or logo for website links or publicity. The additional option of placing video/pictures on other locations would add another level of review that they would have to engage in. I dare say, all non-profits need to think carefully about the tags and keywords used to protect their image and message.

Thanks again.

[Caroline]

I asked Revver about this and they said that they would be happy to exclude any specific ads if you asked them to ahead of time.