And, while I looking at UK Web2.0 resources ...
Code of Practice for Blogging by Paul Caplan
Good brief introduction to blogging. I like the point he makes about content relationships.
Content Relationships: working the read/write Web
This new Live Web is about conversations, not top-down delivery of information or messages. Encourage and enable comments. Respond to them. Learn from them. Argue with them. Form relationships with the writers. Comment on their Blogs. Network. These content relationships are powerful and full of potential. Those involved in your conversations may be able to help you fundraise or campaign (and you might be able to help them) but they may also be able to help you see or do things in a new way.
Ten Tips for Blogging and Podcasting
The ICT Hub has some good primers on Social Media, including this one about Blogs
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