Here is an example of a video game for social marketing (what Nedra Weinreich blogs about, not social networking)
UNICEF launched its first interactive video game in Swahili that empowers young people to make good life choices about and prevent HIV. The game, called ‘Ungefanyaje’ or ‘What would you do?’ in Swahili, takes the player through a series of relationship-based
scenarios that emphasize the importance of HIV prevention and testing.
Here's more from the press release:
“Translating the game into Swahili makes it accessible to East African adolescents and young people,” says s of Youth Coordinator Amber Oliver. “By speaking openly about the threat that HIV and AIDS poses to young people, we can help give them the knowledge they need to keep them safe from infection.”
Although prevention is essential to half the spread of HIV/AIDS, an alarming 80 per cent of all young people still don’t know how to protect themselves from the virus. Sub-Saharan Africa has been especially hard-hit by the epidemic. “It is estimated that of the 2.3 million children under 15 living with HIV, two million are in sub-Saharan Africa,” says Oliver. “Reaching young people with prevention education and services is a crucial step towards an AIDS-free generation.”
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