Nedra Weinreich who writes the Spare Change blog and is the author of the Social Marketing: A Step-By-Step Guide is offering a two-day social marketing training in Los Angeles on September 18-19 at the UCLA Conference Cenference on the UCLA campus in Westwood. The training will cover these topics:
- How social marketing uses commercial marketing tools to create behavior change
- How to think like a social marketer
- How to segment and understand your audience
- How to develop a strategy using the 8 Ps of the social marketing mix
- How to follow the social marketing process to develop an effective program
- How to use audience research techniques to build and test your strategy, including an in-depth discussion of focus groups
- How to design effective messages and materials
- How to work with the media to get your message out through news and entertainment programming
- How to use cutting-edge technologies to put the new media to work for you
- How to get the most out of your social marketing budget -- even if it's small
This makes me wish I lived in LA!
Extra bonus, read her roundup of games and social change post.
your topics are so media worthy and you are clearly an advocate of the visual story. Of course, photos add interest to a blog and video is sometimes even better so imagine the power of creating a video-vignette-as-press-release - and linking from your blog to a place where journalists and independent producers look for video for your kind of story.
And that’s where many reporters and producers went hunting for video today to cover Warren Buffett’s boggling 31 billion donation to The William and Melinda Gates Foundation.
The same place you can go to place your video content, and link to it.
And you do not have to be a billionaire to place your content there for reporters to find. Read more at Sausalitobythebay
Posted by: kare anderson | June 26, 2006 at 03:35 PM