This article by Robin Good showed up as new in my aggregator, although it was written in September, 2005. I'm glad because I didn't see in September and it may be useful to include as a reference for the NTC Conference Blogging Panel.
Good points to a master's thesis on the Social Phenomenon of Blogs by James Torio.
"Torio has recently taken on the challenge to write about blogs and media phenomenon they represent: blogs are social change tools, business venues, support and development instruments, wonderful marketing
channels, gateways to innovative learner-centered education and peer-review journals for a new media world in which each individual can have a that is equally accessible as the one coming from CNN or
the BBC.
Nonetheless the big fuss many of the early adopters of blog technology have made of their newly acquired communication potential, only a handful of them have fully understood and leveraged the opportunities offered to them by the new medium.
What bloggers have yet failed to achieve in full, is having been able to clearly communicate and explain the power that these tools offer to the non-technical person. The immense opportunity yet untapped by our many brothers and sisters who while having a sharp mind and desire to have an impact by communicating to others their ideas are still stuck in sending emails to their network of contacts."
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