I stumbled upon that logo today ....and it was actually the third click in a row that where I saw the word "mistake."
Last night Corey asked me a great question. "What a mantra that you often say to motivate yourself?" I've always said, "Mistakes are our best teachers." Many times people become mistake phobic and a mistake becomes a point of shame. That's too bad because "mistakes" offer us a chance for reflection and improvement.
Then the last place I saw the word was on Root.Net, in the "About" section where it explains their values. Here it is: Failure Friendly - Failure is a phase of success. Always make new mistakes.
By the way, Root Vaults is a new Attention Trust approved service. (See here) I opened a vault and it isn't a mistake. What I like about it is offers some of the features for analysis of your data. This feature enables you to do what is also stated as one of Roots values: Be secure in the value of data. Data tells stories; listen and share them with others.
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I think it's a mistake that all these attention trust projects require the use of Firefox. It bums me out.
Posted by: Marshall Kirkpatrick | November 18, 2005 at 10:18 AM