If you saw the newly released Wallace and Gromit movie (and if you have kids you most certainly did), you probably got a chuckle when Wallace put this jam on his toast. I must admit when I hear about Community Driven Spread Campaigns, I can't help but visualize a baby boomer celebrating their 50th birthday and sharing a huge dark chocolate chocolate cake with friends, family, and various people from their social networks.
The terms applies to community-driven marketing and pr campaigns to gather support for open source software. Some examples:
Mambo Love
Opera
KD
Creative Commons
Spread FireFox
Wikipedia Promotion
SpreadOpen Office
Some articles analyzing campaigns or reflections
Part one: promoting community projects in the marketplace
Part two
Corante 1 and 2. Lessig: post 1 and post 2
Factory Joe Spread Spread Posts
Now some questions:
- What makes a spread campaign successful?
- How is success measured?
- How do they start?
- How is the community formed and built?
- How much critical mass of community is needed for a spread campaign to work?
- What strategies are effective?
- How to metaphorm into nonprofit space?
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