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« Nonprofit Blogging & Relay for Life Event | Main | Why aren't the Walker Arts Center Bloggers Vlogging? »


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Celeste W.

Beth, I've been lurking and learning here for a while. You are sharing important knowledge. I have to say that the Walker Art Museum blogs, at least at first blush, strike me as "too much information." I really don't want or need to know about a piece of computer equipment in the new media department. While all these blogs may help, to some degree, to connect staff with the museum's audience, I wonder about the cost/benefits. Are all the resources devoted to blogging worth the value they are bringing to the Walker and its audience?

Chris Dover

You make a good point about identifying those staff "whose jobs depend on having a system to organize information and share it"

This is the sort of thing where you have to identify who is really interested in it. Most people don't want more work to do. Blogging probably just seems like a pain in the ass to those that don't understand its benefits.

Celeste: Internal communication seems to be part of what the Arts Center is trying to go for. Blogging like this is a good way for staff to share info and ideas. Also, complaining about a broken computer on their blog does make the blogger(and organization) seem more human and approachable for customers.



Here is an example. One CTCNET I worked with recently, we set up an internal blog. There was one author - small organization. She was the community resource specialist whose job was to help clients (homeless) find resource such as jobs, job training, benefits, etc. So the blog was a great way to organize a huge mess of information and easily retrieve. Also, part of her job was teach clients computer skills. Some were so relunctant, so part of what she did was to set up meetings in the lab and show the resources linked off her blog. The blog was also designed as a self-paced tutorial - in that anyone in the lab could use it.


I think internal blogs are one of the most exciting things out there right now. I love the idea, so much potential. Great for transparency, knowledge management/transfer, etc. For example, Chad Dickerson (?) wrote in this week's Infoworld mag. about leaving his CTO position there to go to Yahoo is going to be made a smoother transition by the internal blog he's writing about each of his accounts and other key contacts - written for his succesor to read.

One of my clients right now is a natural foods store, and I fantasize about getting department heads to blog internally about news and issues they face. Wouldn't it be a good idea for the people in the herb department to know about moves being made in produce and for the whole store to know what the general manager is thinking? I think so, I love that stuff. Hope that's not too off topic.


Hmm .. you have strange fantasies ... but seriously, I agree with you and not it is very relevant.

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