The Tase of Life media campaign integrates vital HIV/AIDS information with other national health priorities, such as maternal and child health, by using the television drama, radio phone-in programmes, and radio and television advertising to convey the messages to the Cambodian audience.
Jackie Chan will appear in an informational film as part as part of the campaign to fight HIV/AIDS! His co-star is an animated condom character, Lok Chouy. Lok Chouy is well known and popular in Cambodia following numerous star appearances in television and radio advertisements to highlight the safe sex message.
The television show, Taste of Life, is set in 'Friendship Hospital' where the series follows the stories of the young doctors and nurses as they confront the health matters thrown up in their working lives. Pregnancy, drug use, STI's and HIV/AIDS prevention and testing are just some of the topics that have been discussed on the youth sexual health radio phone-in Os Tos Mhong! (Cool! in English).
The radio talk show is popular with young callers and has even taken a call from a monk keen to encourage open discussion about HIV and AIDS amongst the young. There is a also a call-in show called "First Steps" which targets women and discusses topics such as children's health, the stigma around HIV and relationships between parents and children.
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