Photo of Chrystie Corns
Chrystie Corns is the Social Media Marketing Manager for Where.com, a location-based application chock-full of widgets that deliver essential information about what's around you. I decided interview her because her slideshow, "Tweeting 9 to 5: The Daily Routine of a Slightly Insane Social Media Marketing Manager" caught my eye.
I saw so many pearls of wisdom that are definitely translatable to anyone who is doing social media, whether full-time or just a few hours week or for a nonprofit. Her advice about work routine is particularly valuable.
1. Tell me about you
I am Chrystie Corns, Social Marketing Manager for WHERE.com. I consider myself an enthusiastic geek girl with a passion for everything Web 2.0, Social Marketing and SEO related. I am fascinated by the power of social marketing to build brand awareness and community around companies and products. I believe that the companies who exude personality come out on top.
I started blogging in 2001 with my very first 'blog' on Diaryland. As a SEO and Social Media Manager, I have learned the ins and outs of traffic building, lead generation, website user conversion and community building.
2. Tell me about your job
My job is pretty amazing. I get to use sites like Facebook, Twitter and MySpace for a living! My job is actually using sites like that to help spread brand awareness of our company and our product, the WHERE mobile application. The job also involves a good amount of social media strategy, content production, customer service and statistical analysis. It's fascinating and exciting and I love it all.
3. How do keep sane? How do stay efficient? What's your secret?
You did see that I billed myself as the 'slightly insane internet marketer' right? Mmm..that's a great question how do I stay sane. I'm not sure I do. I think about social marketing a lot, it keeps me up at night. Ironically some of my best marketing ideas have come to me between 11:00pm – 1:00am , so I imagine my insomnia is working in my favor.
Efficiency: Numbers don't lie. Everything I do is tracked and analyzed. Not all social marketing campaigns take off. It's my job as a social marketer to use the stats to figure out what is working and what is not. Cut out the part that doesn't and either re-create or expand upon what is working.
Secret: The most powerful social networking secret I have is to network offline just as much as you network online. If you have established relationships online whether through blogs, forums or Twitter, meeting those people in real life brings a new depth to the connection.
4. What do you think is the minimum time per week for someone just starting out?
I would encourage someone starting out to devote at least 1 or 2 hours a day in the beginning of their social media strategy. In 1 or 2 hours, one should have enough time to at least research their industry, find their target market, set up profiles and begin to engage. Once the research and profiles are set up, less time (or more time, depending how addictive these sites can be ;) will be needed to maintain the profiles and conversations.
5. Your profiles have so much personality - love it. How did you organization let you do that?
Haha, Thank you. I feel so fortunate to work for a company which recognizes the importance of individuality and personality. Part of my passion in being a social marketing manager is helping companies find their personality. Every great company has a certain personality which comes across in their communication. Showing personality is what really sets one apart.
6. If someone in a nonprofit organization just approved to spend 5-10 hours per week on their first social media strategy, what should they do for the first three months?
The first month should involve a lot of research, goal planning and strategy. Really take the time to figure out their goals, as well as defining their target market. Once the goals and target market are identified, finding out where that target market 'hangs out' online is essential to creating an effective social media strategy.
The next month should involve, setting up profiles across the various social networks, identified in the strategy. Once the profiles are set up, one should begin to listen to the conversations which are happening and find a way to become part of the conversation.
The third month would involve a lot of content creation in the form of blogs, articles, press releases, e-books or whatever else they found to be lucrative in the research phase.
Social media is neat in the way that the more you give the more you get.