This morning on Twitter, Farra, from Big Duck, pointed me to a guest blog post titled "What Story Are You Telling Your Donors, Where Are You Telling It?" The above presentation comes from the NYC chapter of NTEN’s 501 Tech Club to hear presentations about multi-channel campaigns, including the deck above from Rebecca Willett of Planned Parenthood Federation of America.
The point of the post is that good storytelling is the heart and soul of donor solicitations and a consistent story must be told across all donor touch points.
This presents a wonderful opportunity because every time a donor interacts with your organization it is a chance to share another aspect of your story and reiterate the work they make possible.
That's an important point for how web site content, engagement, and social content work in perfect harmony as we've been discussing and thinking about the topic of Social Content on the WeAreMedia Wiki. There's the other side of letting your supporters tell their story in their words via social media and then re-purposing it through other channels.
How are you thinking about how your story is being told and retold through both traditional and social channels?