This weekend was Podcamp Boston 2. I attended Saturday, but just like podcamp Boston 1 last year, I learned an incredible amount and met some extraordinary people. Many thanks to organizers Chris Brogan and Chris Penn and all the people who worked hard to make it happen and especially the generous sponsors like Jeff Pulver.
Right before he bolted to watch the Red Sox Game, I was chatting with Bryan Person at the Saturday evening party. He observed that Podcamp 2 was a lot about relationship building versus skill building.
I needed to spend Sunday with my kids who were more than happy to add another photo to the two-headed t-shirt collection. It meant that I missed what Joe Casco had to say about Social Networking Fatique - I hope he blogs it)
David Tames and I did a session called crash course on social media tools for filmmakers. I met Boston area documentary filmmakers including Marie Agui Carter , Rhonda Moskowitz and Cheryl from Women in Film and Video New England.
David Eckoff and Chris Brogan
Photos by Steve Garfield
Chris Brogan and David Eckoff gave a killer session about setting priorities and time management techniques. Chris reminded me of wisdom of Covey that I've forgotten and need to revisit. David Eckoff shared a story about his email addiction and how he kicked the habit and got his life under control.
I'm going to try this: Put an auto responder on your email telling people that due to email volume and deadlines you only read and respond to email between 11-12 and 4-5 and if it is urgent to call you on your mobile phone. He said that in the first month of this experiment, he got two phones - one was really urgent and the other he had to give a lecture to the person about the definition of urgent.
I gave the Social Media Metrics session. I was little nervous because I haven't presented on that topic and hope to develop it into a workshop session geared for nonprofits. I love taking a cross disciplinary perspective - education, nonprofit, and corporate. I got some good feedback and will post some reflections in a bit. But how about using Twitter as a feedback tool?
Millie Garfield and Jonny Goldstein
Photo by Steve Garfield
That's Jonny Goldstein and Steve Garfield imitating art. Jonny did a session on live streaming talk shows by doing a talk show. Steve was presenting at the same time I was, but I heard raves about his session from other people.
Photos by CC Chapman
- Twitter is loved by google - updated rapidly
- Not a bad idea to put a link in your twitter stream
- Blog everyday - put links in your favorite key words and include in the title
- Keywords in your profiles in your social networking site, like flickr
- Website grader - useful tool to search trends.
- In your title, include keywords
- Yahoo is better to count links to your stuff than google
- SEO in firefox - extension lets you dig into your search results and tells you who your're doing
- Google AdWords - find good volume but not high price
- trends.google.com - relative strength of a term over time
- Naming of your blog or podcast - make it generic to your field
- Register your domain name for ten years straight.
- Indicator of trust to show that you will be there for a while is a good thing.
- Register an exact match domain name - which is the exact phrase people type into a search engine to find you. Google looks at it and thinks its value.
- Gogle trends - use it to determine what people are searching on.
- Seo campaigns - 90 days in advance of your busiest season
I was torn, I wanted to attend John Federico's session on downloadable metrics, but ended up at another session. Here's the slides.
Some notes from Christopher Penn's session strategy: He presented a marketing funnel and goals in different profiles. Great way to think about all this: visitors, listeners, subscribers, and evangelists. He gave lots of strategy advice and tips for each segment.
There were definitely a lot more women at Podcamp 2 and here's a quick roundup:
Jane Quigley is a sharp and smart marketer and savvy about all things social media. I love her writing about social media trends. She tagged me for media snackers meme that is traveling through the blogosphere. She introduced me to a utterz, a micro audio blogging tool.
Connie Reece is another social media maven and writes a terrific blog on social media. I met her through Jane.
Joyce Bettencourt is a talented print and digital designer who also is doing some incredible work in Second Life.
Millie Garfield (who I've had the pleasure of meeting at BlogHer) and I had a great talk about our "virtual blogging" friends.
Casey McKinnon (with Rudy Jahchan) were at podcamp dressed in Halloween costumes. Casey posed for a photo.
Melanie Van Orden is the Executive Director of Podcasters Against Genocide. We had lunch together and I got know more about her, including the fact that she is also does online marketing for musicians.
Michelle Wolverton's card says "How can I help you save hours in your day?" She works as a virtual personal assistant. She was there because she helped with a lot of the organizational and logistical tasks to pull off podcamp. Well done Michelle!
Elizabeth Dunn works for the Arts Foundation of Cape Cod, but she is also a nonprofit technology blogger. I love getting a chance to meet bloggers I've been following!
Sandy Kalik from Topaz Partners
I met a lot of people at the parties and in the hallways, including:
Thanks for the tips on tumblr
Scott Monty (Hmm great title - Relationship Director and Consiglieri)
Tommy Vallier (And, yes you can still contribute to the Cambodian college campaign!)
David Meerman Scott (damn his session was the same as mind ..)
Now, I'm worried I left someone out .. if I did, let me know. Not a media snack ...