Last winter, a report "Generation Generosity" predicted that corporate greed would be replaced by generosity and a little love and happiness too. Seems like generosity comes in shades of green too.
Two different green campaigns were launched this week with different objectives and strategies. The first is an environmental activism campaign using positive messages and creativity to advocate for the Climate Bill. The other one a campaign that promote's one corporations green initiatives and corporate social responsibility efforts. What did they have in common? Love and generosity as themes and user-generated content goals.
Love, the Climate
Live Earth has just launched an awareness campaign, Love, The Climate, to engage the public in environmental activism and contact their senators about supporting the Climate Bill.
What's different about the tone of this campaign is that it using happiness, love, and optimism as the core drivers. Live Earth is soliciting positive and supportive user generated content expressing appreciation and love for senators’ positions on the environment, green jobs, clean energy, and/or the Climate Bill. They are urging us to encourage and motivate them to support a greener future. Live Earth is giving us a permission to be funny, enthusiastic and creative by contributing a video or photo expressing our love for the climate.
With the goal of generating an unexpected outpouring of positive feedback, the “Love, The Climate” campaign encourages people to thank those who are making a difference, and show those who haven't yet seen the light how much more love they'll receive when they change their minds. They are also offering some cool prizes and incentives, including these Climate Love Packs (Wow, that grand prize is a Schwinn 2010 World NX7 Commuter bike.)
Here are the different ways that you can participate:
- Leave a voicemail thanking a senator for improving the world and letting everyone know how much you love the climate. Call 347.422.6392 now to leave your message on the Live Earth message line (this is not a toll-free number) or go to Live Earth's site and they’ll call you! Live Earth will highlight the best voicemails on their website and forward the best ones to the senators to whom they’re addressed.
- Add to the “Love, The Climate” Facebook Page with a note, a message, a photo, or a link to content that shows how fantastic the climate will be after senators have taken action by passing the Climate Bill.
- Make a video for the climate demonstrating to senators how amazing life has become in a future where the environment is protected. Sing them a song, read a love sonnet, speak for the trees in costume, let the whales do the talking! Submit your video here. Live Earth will promote the most creative entries, and forward the best videos to the senators to whom they’re addressed. Check out the announcement video here. Need some inspiration? See Shira Lazar’s inspired contribution here.
All participants who register for the campaign through September 25, 2009 will be entered into random drawings to win one of the “Climate Love Packs” or the grand prize of a Schwinn 2010 World NX7. In order to be eligible for the prize drawings, you must submit an entry form to Live Earth
Ebay's Give, Good, Green Community
Ebay has launched "Give, Good, Green" which promotes its company philanthropic work, how ebay users can sell items and give proceeds to charity, its green team, and social good initiatives. There's a sweepstakes
(Grand prize is an electric car - a Tazzari Zero) and other green goodies. In addition, there's an online community project - if you join by uploading your photo, Ebay will donate a $1 to one of three charities, including Oxfam America, Hands on Network, and EDF. (Can you see my photo in the montage?)