Marshall Kirkpatrick has a great post over at Read/Write Web about keeping momentum. In that post, he describes one technique - make yourself a public case study. So, in that spirit, I'm sharing my presentation from last week which is a case study of my blogging ROI. My main point is that you just think of ROI as math, then you're missing the a lot of the value of doing an ROI analysis.
I had the honor of presenting on a panel at the eMetrics Conference with Jonathon Coleman, Nature Conservancy and Laura Lee Dooley. World Resources Institute - two of the most savvy and smart nonprofit social media practitioners who are also metrics geeks. What a combination!
Our session is on the social media metrics track and one of a few that are geared for nonprofit folks.
Followers, Friends, and Fans: Expanding Your Online Community
If you aren't on facebook, twitter, friendfeed, technorati, and delicious, should you be? And once you jump into social media, how do you track and measure success? Tips, tools and stories from the trenches from three people who focus on online engagement and have more links, friends and followers than some small countries have citizens.
I also wanted to blog both Laura's excellent Twitter Digg deck and Jon's concise and smart case study of Digg. They follow below.
In addition, WebMetrics Guru and Search Marketing Gurus took awesome notes! A bonus is Laura's Twitter links in Del.icio.us. If you want follow web metrics bloggers, check out this list form All Top. Laura has also compiled a list of live blog posts done at the emetrics conference - a very valuable resource.