Lynetter Flickr
This flickr photo made me hit the pause button because of the date, not the content. That quote comes from a speech that Murdoch gave over two years ago. And, the terms "digital native" and "digital immigrants" comes from an essay by Marc Prensky dated 2001, over six years ago!
The quote helped me weave together some cross-disciplinary themes that have been bubbling up through my networks in the last couple of weeks -- a synthesis of my recent Facebook explorations, some quotes overhead during the Games for Change Conference by Clive Thompson who writes about video games for the NY Times and Wired Magazine, something that Barry Joseph of Global Kids said in a plenary discussion during that same conference that has been haunting me for weeks, and noticing more slide shows being tagged as "Enterprise 2.0" and analyzing the evolving thinking about technology adoption issues.
These patterns point to some larger trends about generational shifts, digital divides, and dancing in the space in between. (Imagine Bob Dylan song in the background, "the times they are a changin ..."
I'm thinking about Clive Thompson's session at the Games for Change Conference. It was a late afternoon session and I was brain dead. But a few points he made really stuck me. I didn't capture his quote on the video, but he was talking about writing a book about games. He said he didn't want to do that for another 15 years. He talked about the difference between his Wired readers and NY Times (wildly paraphrasing here). He went into a bunch of game jargon and explained in an excited tone of -
"I don't have to explain those terms to my wired readers. On the other hand, for an article in the NY Times I have to and (he did a brilliant step-by-step of context setting) ending with "I'd have to explain electricity." And he ended with, "It's better to wait 15 years until they are dead."
Someone said in a slide show that "Email was for old people." (And perhaps I should "like me,"
after all I'm on the dividing line between baby boomer first and second
cohort). Anyway, I stumbled upon a group on Facebook called "Email Bankrupcy"
Most of my emails now are notifications that someone has posted, either
something to do with facebook, or a comment on my blog, or a reply to a
forum message I'd left, or something along those lines. Given
how bad email is as a tool for actually tracking histories of
communication, and how much better other services are, why not declare
email bankrupcy today? Tell people you are no longer reading
emails, and that the best way to get hold of you is to post a message
somewhere you WILL read.
I
thought to myself, wow I'd love to do that, but I can't because so much
of my work is dependent on people use still use email. And think
about it, email has been around for a really long time but the web,
Internet, the amount of information, and how people use it has changed
dramatically! Is that quote the future?
I'm thinking back to what Barry Joseph of Global Kids had to say in a large group discussion at the Games for Change Conference. While I don't think he used the term digital natives and I'm wild paraphrasing:
"We've been working on a job description for a new staff person
and have been talking about what software skills we should identify in
the job description. I think this is less important than having the
skill to learn new software. My father is very comfortable using a
particular email client and that if he had learn a new one, he probably
couldn't. Playing games as a kid gave me an important skill set: the
ability to figure out software. And that today's youth have
those skills."
Someone else in the conference mentioned the Berkman's Digital Native
wiki that is looking at the difference between people who grew up with
the Internet and those who didn't - and what that all means.
One of my favorite Web2.0 addictions these days is slide share. I recently noticed a number of new slide shows about "Enterprise 2.0" which talk about integrating web2.0 technology tools, strategies, and practices into the workplace. While most of these shows are focused on the for-profit sectors, there are certainly lessons and food for thought for nonprofits. I've been interested in the issues around ngo organizational adoption of web2.0 stuff, inspired by my colleagues Nancy White, John Smith, and Etienne Wenger and their exploration of technology stewardship for communities of practice.
A point that Jeremiah Owyang made about enterprise 2.0, although talking about in the context of for-profit sector really resonated:
6) Embracing the Cultural shifts
It’s difficult for traditional folks to understand that the next
generation of workers is has already networking online in college, and
will bring those networks to the workplace. These new workers will
already be connected to employees, prospects, and competitors, and
there’s nothing a corporation can do about it. Communication in general
is shifting, as my kid sister told me she only uses email to talk to old people like me. The biggest challenge? understanding that these communication tools shift power to the lower ranks and file of the company.
So, as someone who is eligible for ARP, with aging parents, and with digital natives for children, I sense that generational shift really strongly. I'm also one of the odd ball baby boomers who experienced the Internet in the 1980s and have a perspective. So, I feel like I'm dancing in the spaces in between and doing a lot of translation.
There's actually a word for people dance in the spaces it called "network weavers." Nancy White has written about Network Weavers and Evonne Heyning. And in a post over at TechPresident, Patrick Ruffini, gives us some examples of it in practice and refers to the tools as "Technology Hybrids."
So, I end with more questions than answers, only because I really should be working on finishing my presentation for next week's Bridge Conference about fundraising2.0. But some questions linger:
- As we enter this 15 year period of generational shifts in the workplace, how do organizations manage it? How do we provide a bridge for "elder generations" to understand the new tools?"
- Do old people (like me) have to change or retire? Is there a role or need for a new breed of translators?
- What does this mean for nonprofits -- both from a workplace perspective but how they do fundraising, communication, and programs?