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Bryan Vaniman

Great post. It's good to see that organizations are coming up with innovative ways to try and reach out to people who might not otherwise engage on a day-to-day basis. Have you come across other low effort, high impact social campaigns outside of twitter (and perhaps texting) that seem effective?

Steve Jennings

I like the 'Ladder of engagement'. Very grateful that you share such wisdom with your community. Thank you.

Scott Meis

Thanks for the great info Beth. Agree, that Ladder of Engagement is an excellent breakdown. I was posting on a somewhat similar topic the other day about how in a sense, we are all influencers on some level (http://scottmeis.com/2010/04/30/you-are-an-influencer-now-do-something/)and I like how you've mapped that ecosystem. Cheers.

Jared

Hey just found your post. Twitter can be very powerful but a lot of people I have been seeing now just post their offers for people to buy. I have stopped using twitter and have found my productivity to increase.

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