I was lucky enough to get two copies of Engage! by Brian Solis. So, I'm giving away a copy on this blog. To be eligible to win, leave a comment (be sure to include your email address).
The book is a comprehensive collection of philosophy and advice on social media, strategy, brands, and business integration. What I appreciate are the info graphics that accompany most of the chapters. Brian has collaborated with Jesse Thomas over the years to produce compelling visuals of ideas. One you may be familiar with the Conversation Prism that has probably appeared in more powerpoint presentations about social media than any other graphic.
My favorite part of the book is Chapter 21: The Social Media Marketing Compass: Creating A Social Plan.
Solis notes in his book that his inspiration for the Social Media Marketing Compass was the term "moral compass," because the plan should include more than tactics. It should also define an organization's value system. Here's the definition:
"A Social Media Marketing Compass points a brand in a physical and experiential director to genuinely and effectively connect with customers, peers, influencers, and where they interact and seek guidance online."
Jesse Thomas created the information graphic below to illustrate the full concept. The book contains a detailed explanation. The brand is at the center. The concentric circles include players (stakeholders); platforms which are places where people connect online and off; Channels (activity on platforms) and finally Emotions.
Source: Brian Solis
The Social Media Compass is a concept, the chapter also presents a framework for creating a social media plan.