I had a lot of fun doing a panel with colleagues Jordan Viator, Carie Lewis, and David Neff called "The Real Housewives of Social Media." Our task was to present practical and tactical information about social media using metaphors that related to housewives. You can see the full slide deck here. I took measurement and since David Neff wore an apron and talked about kitchen tools and recipes, I riffed on cooking measuring techniques.
Jordan Viator decided to photoshop us and create flyers to promote our session. I'm still laughing.
My points were simple:
1) Measuring Cup: Identify the right results and pick the right metrics to measure it.
2) Egg Timer: Track your time because working on social media can give you ADOLAS (AD - oh look a squirrel!) If you track you time and have specific tasks, you know what you're getting for your time investment. It's just one step away from looking at ROI. I had a funny picture of a Squirrel and shouted out Squirrel at random points during the presentation. This started a twitter hashtag #squirrel.
3) Funnel: Measure the whole funnel! I shared some learnings from my Birthday fundraiser on Twitter and Facebook. I talked about the importance of finding influencers at the first step and shared a few tips and tools. I shared some thoughts about using Social Network Analysis tools to analyze your Twitter network.
5) Seasons To Taste: This was a point about actually looking at your data to reap insights.
What are your measurement tips and tricks for nonprofit social media?