A couple years ago, I made a screencast about Google Analytics for Nonprofits. It was the hardest topic I ever tackled, in part, because it was complex and geeky. Luckily, I had a lot of smart and generous people in my network who took the time to help me understand the topic. Dave Amos from Idealist, Laura Whitehead, Jonathon Colman, Laura Lee Dooley, Avinash Kaushik (who let me get away with misprouncing his name), Jeremiah Owyang, Eric Peterson (who liked the title of the screencast), and Jim Sterne. Over the years, I've been able to rub elbows with metrics geeks, even to pretend to be one at the 2008 E-Metrics Summit in DC.
Sean Power is a metrics geek but one who understands what it is like to walk in nonprofit shoes. Sean has been incredibly generous helping me understand how to measure the social media funnel as well as others in the nonprofit sector. There are not a lot resources for nonprofits, but that is about to change.
The Web Analytics Association is a (young) organization whose goal is to spread awareness, some standardization and generally "fight the good fight" in favor of analytics. The bulk of the web analytics practitioners come from large enterprises, but Sean is running for a seat on the board to give nonprofits a voice.
Here's his platform from the site.
What major contribution will you bring to Web Analytics Association and its membership?
I’ll spend my time focusing on two markets: early stage funded/bootstrapped startups and non-profits. My mission will be to help in the creation, curation and dissemination of content that matters to these market segments.
VCs, startups and charities/non-profits will find that I’ll be eagerly listening, investigating and representing their measure needs within the organization.
My mission is pretty simple - make analytics more accessible, understandable and usable for non-profits and charities of all types.
By making content happen, and hopefully creating a non-profit & startup class (so that the registration isn't as much), I want to start welcoming folks in the space in greater numbers.
The WAA vote is open to WAA members only, but if you want a nonprofit voice on WAA board, a tweet like this couldn't hurt:
"I support @seanpower re: nonprofits and startups in the Web Analytics Association vote http://bit.ly/dAx5Eq #measure #WAA"
"If you're in the Web Analytics Association, don't forget to vote. I support @seanpower. http://bit.ly/dAx5Eq #measure #WAA"