The other day, Matt Sharp shared this link to a social media policy generator called the Social Media Policy Tool. It asks you 12 questions mostly having to do with control and then spits out the biolerplate for your policy. It reminded of the Postmodernism Thesis Generator could spit out a thesis for you in minutes.
Here's the social media policy I created for Beth's Blog. Obviously, this is a just a beginning, not an end. The language, of course, needs to be customized to your particular situation and the biolerplate included may not be relevant. The process around policy - that is the discussion, buy-in, and education - is so critical for effective use of social media. You could do your organization a disservice if you think that the written policy that results from this tool is your final product. And, also it doesn't give you the best practices and tactial tips.
Creating a social media policy or any other organizational policy requires three steps:
- Establish the policy: Determine the policy and what you want to accomplish
- Educate: Important to train or make employees aware of the implications
- Enforce: Less about the top down control, but the fact that you need to consistently use the policy – shouldn’t sit in a drawer
The social media policy tool helps you with part of the of step 1.
I think it is also very useful to review other organization's policies. Altimeter Group has a good collection (although mostly corporate) on its wiki. I wrote a post almost a year ago with a summary of what should go in a nonprofit organization's policy as well as a roundup of nonprofit and government policies. So, it is a good idea that if you use a short-cut like the policy tool, that you review other policies and think specifically what is needed in your organization's policy. There is also an operational aspect of the policy - all the tips and best practices that should be incorporated.
Does your nonprofit have a social media policy? How did you create an effective one? How did you educate people? How do you operationalise it? Have some thoughts? Netsquared is running a thinktank on this topic and you contribute your ideas here.
Resources from Beth's Blog:
Don't Moon People With Cameras or Atleast Hide Your Face While You Do It by Beth Kanter
Red Cross Social Media Policy and Handbook: A Case Study by Beth Kanter
The Pooch Porch Policy: Does Your Nonprofit Need A Social Media Policy by Beth Kanter
See my other posts on social media policy
Social Media Policies
- ASHA (nonprofit) social media guidelines
- Intel Social Media Guidelines
- Blog Council Disclosure Best Practices Kit
- IBM Social Computing Policy
- Charlene Li's Wiki of social Media Policies
- MindMap of Social Networking Policy Discussion
- Laurel Papworth: Social Media and PR Crisis (had lots of policy links)
- Laural Papworth: 40 Social Media Policy Links 40 Guidelines for web 2.0
- Robin Broitman, Social Media Policy Super List
Mashable, Should Your Company Have A Social Media Policy
Dave Fleet, External Policies
Dave Fleet, Social Media Policy Series
Dana Theus, Air Force Blog Policy Case Study
Peter Campbell, The ROI of Flexibility
Steve Heye, I Believe in the ROI of Flexibility, Don't You?
Colin McKay, Secret Understand Guide to Social Media Adoption
Mashable, Facebook Can Get You Fired
Mashable, YouTube Can Get You Fired
Sachachua, Gen Y Social Media in the Workplace Guide
Drew McLellan, Who Really Owns Your Social Media Persona
Mashable, How To Manage Multiple Social Media Profiles
Phil Gerbyshak, Fired for Facebook and Twitter
Nonprofit Management Library, Internet Acceptable Use Policies
BeaconFire Technology Policies that Make Sense in a Web 2.0 World