Social by Social is a practical guide to using new technologies to create social impact. It makes accessible the tools you need to engage a community, offer services, scale up activities and sustain projects. Whoever you are, it shows you how to take technology and turn it into real world benefits. The authors include two dear friends and colleagues, David Wilcox and Amy Sample Ward.
I purchased a copy and read it when it first came out, but rather than write a review I wanted to do something special for the book. I brought to India to place it in the hands of Rufina Fernandez, CEO of Nasscom Foundation. I'm sure that after she is finished reading it, she will spread the ideas all over India. And, what's nice, is that it can be done inexpensively because the book is a free download!