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May 2010

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« An Interview with Robert Chatwani on Giving Works Trends 2009 | Main | Sharing Birthday Wishes and Donations from Cambodia and More Insights! »


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Laurie Creasy

This is incredibly creative! Thanks, Beth and the American Cancer Society, for jump-starting my brain this morning.


Is someone's Birthday coming up?

Beth Kanter

ah, yes .. and I'm in real trouble if our cause gets up to $28,000 because I'll have to donate $53 for each year! Yikes, that $2809 -


thanks for this, very helpful, I am thinking if you can join earth cancer society, because I noticed that you are interested in cancer topics, maybe you can give some advice to the believers. I call cancer patients believers, because I want them to believe that they overcome this challenge.

Jonathan Barnes

There is no doubt that Social Media Marketing can be extremely efficient for fundraising initatives. Mainly because non-profit movements usually stimulate an emotion and it is this emotion that triggers people to share it with friends thus creative a movement.

Great article and a very creative campaign! Good work!

I've written an article about a similar (but smaller) online movement for Haiti - please have a read -


All the best,


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