Just after New Years, I shared my 3 words for the year . One of the words was the phrase, "Full of Life" and the word for that is Zoetica the name of a new company that creating with colleagues, strategist Geoff Livingston and PR maven Kami Watson
I've been in the nonprofit field since 1980 and since 1985 have worked as a soloist, a freelancer. And while I have had many amazing collaborations, partners and clients, I feel that I can have a much greater impact by working within a formalized business structure, a company, and with partners who have complimentary strengths.
We all have titles that end with "o"s - I'm the CEO, Geoff is the CMO, and Kami is the COO. We have natural roles that play to our strengths. There also something else to point out. I've enjoyed working with both Kami and Geoff, who I have tremendous respect and learn from all the time.
What does this mean for Beth's Blog? I plan to keep blogging here a Beth's blog like I've done for the past 6 years, sharing my knowledge freely, supporting your work, and having fun learning. My focus area in the company will be on training and I will continue to build on my work over the past few decades working with nonprofits on how to use technology effectively.