Two weeks ago, I wrote up my prediction for fundraising trends for 2009. My guess is as we enter 2010, might we see the invention of Real Time Web fundraising events As more nonprofit explore the possibilities of location-based social networks and fundraising, the distinctions between online/offline fundraising will melt away. It's real time and location based social networks are also impacting advocacy.
Joe Solomon has a post over at Netsquared called "Social Media Powered Hope" and reports:
Yesterday, the first ever hashtag made it into the center of the UN climate negotiations, #WeStandwithTuvalu (a Pacific island nation) -- an action that was coordinated by SMS inside the conference in Copenhagen. The 350.org Facebook community has thrown their weight behind the Maldives President by leaving comments on his Facebook page. This wasn't just an online petition, it was a new form of solidarity. Last week, a young climate leader inspired real people to light real candles of hope through a YouTube video.
Joe wants us all to show world leaders that the wired world means one that is more educated, connected, and actionable. The call to action:
Will you spread this Facebook postcard by clicking here -- and then click "Share."
Then click here to start a Vigil this weekend -- and add it to the global map of thousands (<- there may already be one!)
Beth, I agree that this could be an emerging trend in the next year. The question of efficacy has to be raised, though. Understanding the real world impacts of such actions is going to be essential for other organizations to understand if this is an emerging trend worth putting resources behind. Are policies being changed? More people becoming aware of the issue? Fundraising impacts?
Of course, as with all emerging technology advances, organizations will very likely need to redefine what success metrics they measure.
Interesting stuff, thanks for starting this dialogue!
Josh Knauer, CEO Rhiza Labs
http://twitter.com/jknauer
Posted by: Josh Knauer | December 11, 2009 at 09:07 AM
these real time activities will be the next level communication.
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I'd make the distinction here between online courses taught at brick-and-mortar colleges and online colleges. My question is really about colleges that are fundamentally virtual institutions. I'll refrain from giving examples as I suspect that would also draw a violation notice.
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