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« WeAreMedia: What's Your Social Content Strategy? | Main | GiveMN Raises $14 Million Online in 24 Hours! »

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John Haydon

Beth,

Great post!

One thing we're stressing this year for Tweetsgiving is the expression of gratitude. That's the primary focus. We're not telling Twitter folks or bloggers to ask their followers to donate $$$ (that always feels weird for some people, like me). What we are asking them to do is to encourage their "tribes" to join a global expression of gratitude and include the Tweetsgiving URL (http://bit.ly/TGonline) - that's all!

The hypothesis is that when people feel gratitude, they'll want to give. Stacey and the gang are coming from a place of trusting the innate humanity within every person.

John

Scottyhendo

Glad you had a chance to read my piece. I do want to make sure my main point is clear on how I'm defining "creative philanthropy". While my first two examples have used Twitter well, creative philanthropy is platform-agnostic.

In simplest terms, creative philanthropy is the introduction of new, innovative ways individuals are using media and technology to raise awareness for causes they care about. Most of the time, these individuals come from outside the non-profit sector and bring different perspectives and approaches.

Twestival and charity:water are two other examples for creative philanthropy. Amanda Rose and Scott Harrison are using their respective expertises and employing new tools and tactics to help address social issues.

In terms of Twitter fundraising, you've done a great job of collecting a variety of samples and framing out three strategic models. I think we can continue to build on it.

Steve Drake

Thanks for sharing Beth.

I'm doing a presentation at the 2010 ASAE Great Ideas Conference called "Moving from Dialing for Dollars to Tweetups & Twestivals: How Social Media can Engage New Donors."

I'm using Tweetsgiving and TweetUp4Troops as case studies. Wondering if I can use some of your information in my presentation?

Steve

Simon Kirk

I wanted to raise awareness about a relevant initiative. TechiesGiveBack (an organization I co-founded) is organizing a fundraising effort on behalf of CampInteractive, a non-profit in New York City. Apart from organizing an event day with kids from the program, we are also partnering with Foursquare. Foursquare is opening up their leader board for sponsorship. Any company can bid to re-skin the NYC leader board for a week. Each point on the leader board will be matched to dollars e.g. one point might equal 3 cents. As people go out on and 'check in' at different venues, they accumulate points. Those points translate to dollars donated to CampInteractive, through the sponsorship of the third party. It will be one the easiest and more fun ways to give back ever used for a fundraising effort.

Avi Kaplan

Any idea how #HelpHoneyBees got the figures on non-unique twitter followers reached? Did Twitcause provide that data?

Beth Kanter

John,

Thanks for the comment and clarification. Actually, there is a request to give a donation although it is optional and the third step of gratitude.

Looks like the ask is spread gratitude, join our community, share with other how you are spreading gratitude, donate, tell 10 friends.

The ask takes people through the ladder of engagement from gratitude first, joining, donating, spreading
http://www.flickr.com/photos/cambodia4kidsorg/4120094204/sizes/o/

Julio Vasconcellos

@Avi, in response to your question about the data around the non-unique followers: the way we get that is through the Twitter API. We can query the search API and get a list of everyone that tweeted a certain phrase (in this case #HelpHoneyBees). We can then query the API again and get information about each of those individual Twitter users, including how many followers they each have. Through that we can figure out for each Twitter user that tweeted the message, how many followers they each have and sum those us to get a non-unique total number of followers (I say 'non-unique' because some followers may be double-counted if they follow more than one Twitterer). You could also do this by hand via search.twitter.com and basically clicking on each Tweet, but obviously would take a long time!

- Julio Vasconcellos (@TwitCause)

Johnhaydon

Beth,

I didn't mean what's on the site (I know about the ask that you highlighted).

What I meant in my previous comment was that, in terms of outreach prior to the event, we're stressing the expression of gratitude online. We're not asking them to talk about donations, just what they're grateful for and include the link back to Tweetsgiving.

John

Syam Buradagunta

Beth, very informative. Thanks. Hopefully, your search for various models for fundraising in Social Media are fruitful. Still, given the disappointing dollar amounts so far, one has to question whether or not the medium is suited to the "ask." I believe that it is not. I believe that to raise money online, it needs to be done with an application that is optimized and utilized solely for fundraising. People don't want to be asked for money if that's not what they are their to do. That being said, i think effort in the social media world by nonprofits is not for naught. Autism Speaks is a Facebook Cause with seemingly more members than there are people in China. Yet , their fundraising total is pennies per member. However, I have seen that the size of their community has lead to cause marketing campaigns/partnerships with some very large companies. These sorts of deals are not easy to come by and are certainly the result of having a large group on a social media site. So all is not lost. Maybe peer to peer fundraising is not the killer app for nonprofits and social media. It could just be that social media needs to be leveraged for corporate sponsorship deals.

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