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« A Social Media Strategy for Scientific Research or Policy Impact | Main | Guest Post by Aspen Baker: Friend or Foe? UC Berkeley Investigates the Legal Landscape of Social Networking »


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Abby Ravera

Yes! So pleased you published this Beth!

We've raised over $35 000 through this video on Youtube:

Really interesting story actually, if you'd like me to guest blog about it, I'd really enjoy sharing what's been an interesting journey.

Thanks, Abby

Adrienne Webb


It is my impression that many nonprofit organizations use Facebook and Twitter as gateway social media platforms, and over time they adopt new methods, such as podcasts or YouTube channels. Do you think some organizations would be better off starting with a YouTube channel, eventually moving toward social networking? If so, why might this be advantageous for them?

Erika Lincango

Dear Beth:
Thank you so much for sharing Michael Hoffman’s video. I had been interested in pushing forward with my social entrepreneurial venture. I have been trying to find the best channel to share the whole process that makes my creations possible. Most of the time, I feel intimidated by the editing part, and in truth I have tried to maintain my distance from digital tools. However, the last five weeks I have become aware of the importance of making available information to our supporters. I am learning to use the Internet and technological devices, such us Google Reader, Facebook, twitter and podcasts to promote causes. Your article came at the right moment. I appreciate your six key takeaways. They are informative, especially No. 2 because it really targets the core strategy of any campaign: branding and functionality.

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