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Marc van Bree

Beth, thank you for bringing this sector to the light! I've been wondering about the very same questions ever since I started my new job at a research center. This is a great start and an interesting case.

Just last week, I participate in a Chronicle of Philanthropy live chat about dissemination of research. You can find the transcript here: http://philanthropy.com/live/2009/10/nonprofit_research/

Also, one of my co-panelists, Gabi, is the co-founder of IssueLab, where you can find tons and tons of free research. It's a great resource. They also do web seminars on dissemination and actively reach out to people who need help in that area. Find them at http://www.issuelab.org

Hope you'll write more about this as you learn more! I'll be on the look out!

Lawn Care Business Marketing

Beth, great insight into how this particular group is taking advantage of social media. I work with a great many offline businesses that are pretty hesitent about social media and whether or not it can be effective, but this shows a fantastic use of this new media.

Thanks for sharing this!

Danielle Brigida

Thanks for posting this Beth! Kristin J. passed it around to our team :)

Luise Barnikel

Thanks a lot for bringing attention to this, Beth. I think Marc hits an important point here: For every organization that has become a "thought leader" and "trust agent" for information on its issue, there are countless nonprofits (mostly small- and medium-sized) who would like to engage in the same space, but simply don't have the capacity, time or know-how to do it. Besides the interest in contributing their work to our online archive, we see that nonprofits want to learn how to take a more active role in their own research dissemination.

What's interesting is that many of these organizations already have social media presences (they join our Policy Researchers LinkedIn group, engage on twitter, attend webinars on the topic, find others on facebook), but just aren't sure how to weave in their research agenda and push it to the right audiences online.

Your case study has some great tips for how to engage, even if some organizations just have the time to do a couple of those things. Besides Marc's link, I think your readers would be interested in IssueLab's webinar presentations, all available at http://www.slideshare.net/issuelab They all focus squarely on online dissemination and different facets that make it difficult for smaller nonprofits to reach a broad audience with their research.

Thanks again for this post - it brings attention to what we see is one of the most critical needs in the sector: knowledge mobilization!

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