A few weeks ago, we drove down to Monterey for a visit to the Aquarium. The kids loved, especially the hands-on exhibits. What better way to learn about a starfish than to pick up and hold it in your hands. My daughter was scared at first, but after learning that the starfish would not bite, she tentatively dipped her hand in the pool and picked it up. She had a safe place for hands-on learning.
This morning I had the opportunity to participate in a discussion at the Community Roundtable hosted by Rachel Happe and Jim Storer. The participants were from corporations, but the issues are creating a culture that isn't afraid to fail are the same for many nonprofits, particularly larger organizations.
One of the key takeaways was the importance of hands-on learning through pilots and careful experimentation. What makes people nervous or creates a kind of "stage fright" is the learning in public. Participants suggested the need for providing a safe place for hands-on learning and that the experience is scaffolded. It is important both as an organization and for one-on-one coaching.
I thought about the discovery pools and hands-on learning exhibits at the Aquarium.
How is your organization providing a safe place for piloting social media strategies?