I am enjoying the weekly Farmer's Markets in California. Yesterday, I couldn't resist doing some macro photography of the cling peaches at the Mountain View Farmer's market. Not five minutes after I mentioned on my Facebook status how much I love California Farmers' Markets and posted some of the photos, then I got tagged in a photo by a friend who is doing a little network weaving if his Facebook friends feeds. (Although that network weaving is pure serendipity)
Chris Brogan talks about the importance of digital touch in building your professional network (same skills and techniques required for someone like Danielle Brigida who is not only interacting with external audiences, but also helping everyone on staff get up to speed.) The point is not only to contact people when you want to ask them to do something.
Chris extended his thoughts in his email newsletter (not sure if these are online yet), but offered some nitty gritty tips:
2.) Send at least 20 "checking in" emails every two days. Make these such that you don't need anything, don't ask for anything, but instead, just reach into your contact list (I like using BatchBook for this) and ping 20 people you want to stay in touch with.
3.) Make personal videos or audio. - This isn't 1:1, but when you shoot personal video or make very personal audio, people get the sense that they've seen you, and that helps with the time between connections. Just blend it in with the other media you make.
4.) Leave comments on those people's blogs. We read many more blogs than we comment on, and so you feel a one-sided effect of having connected with people. Make sure you build a two-way street by commenting from time to time. Every writer loves comments.
What do you think? Anything else I could be doing to keep my connections warm and personal? What has worked (or not worked) for you?