Shel Israel has written a book called Twitterville: How Businesses Can Thrive in the New Global Neighborhoods. It's a great read! Fabulous storytelling. Better yet, I've got a couple of advanced copies to give away. Even though it says "businesses" in the title, there is an entire chapter devoted to nonprofits and fundraising on Twitter in the book.
But wait, it gets better. I'm planning on attending the book launch party on August 23rd and will get signed copies for the winners.
I love Shel's writing - he tells one great story after another. But he also has done his homework. Like a sociologist digging up the remains of an ancient civilization or someone researching their family history, he went to great lengths to uncover the beginning of fundraising on Twitter. He looks at how it is evolved in the last two years.
The chapter begins with the story of how I used Twitter in July 07 to raise money for the Cambodian bloggers conference (now Cambodians are tweeting), how Connie Reece raised thousands of dollars to support breast cancer, Stacey Monk's Tweetsgiving, Twestival, and the entrance of large nonprofits into the Twittersphere. Certainly as social media "normalizes" and charities bid for attention in an increasing crowded social space, the future of social media infused fundraising will be different.
Nonetheless, the best practices that Shel outlines at the end of the fundraising chapter will still hold true.
Okay, so if you've read this far, let me tell you what you need to do to win of the copies of the book.
If you have a screencapture of a tweet you think is a best practice for goodwill fundraising on Twitter, leave a comment with a link. Better yet, add it as a photo to the Twitterville Flickr Group.