Mashable, a popular social media and technology blog and geek favorite, has caught the generosity meme with its Summer of Social Good, an initiative that raises money for the Humane Society of the United States, World Wildlife Fund, Oxfam, and LIVESTRONG.
Mashable has been using social media tools like Facebook, Twitter, blogs and others to help promote the initiative and encourage social media power users to donate money to help support the work of these charities. Approximately $30K has been raised to date. (I just made a donation, and you can do so here)
As we reach the final days of summer and folks head back to school, the Summer of Social Good will have its last hurrah at the Social Good Conference on Friday, August 28 at New York’s historic 92nd Street Y. (I'm honored to be speaking). If you cannot attend the event, please be sure to check out their post, “5 Ways to Support the Summer of Social Good,” which includes opportunities for donating without spending any money. Donations close on August 29th, 2009.
Mashable has also been featuring topics on how activists, fundraisers, and charities can use social media as part of their strategy.