Click here to read the strategy in detail.
Note from Beth: As part of the research for our book, Allison Fine and I are looking at transparency and openness what it means for the way nonprofits do their work. The Smithsonian is an excellent example. Over the past few months, you could view the development of the strategy on their wiki, most of the work was done on a wiki that was open for anyone to read.
Shouldn't these types of conversations take place behind the firewall, shrouded in mystery? No. As the Smithson points out there are benefits such as building support, having a global brain trust, and not waiting until the last minute.
Does your nonprofit have an example of transparency and openness in doing its work that is supported by social media? Want to write a mini case study or guest post, please sign up here or leave a comment if you'd like to do an interview.
Guest Post by Michael Edson: Smithsonian Web and New Media Strategy v 1.0
We've just posted Smithsonian Web and New Media Strategy, Version 1.0. The strategy talks about an updated digital experience, a new learning model that helps people with their "lifelong learning journeys," and the creation of a Smithsonian Commons—a new part of our digital presence dedicated to stimulating learning, creation, and innovation through open access to Smithsonian research, collections and communities.
This strategy was created through a fast and transparent process that included workshops, the Smithsonian 2.0 conference, Twitter, YouTube, and ongoing collaboration through the wiki. It's a work in progress, and we welcome your comments, questions, and input, via this blog or through any discussion tab on the strategy wiki site. This strategy will feed into the Smithsonian’s comprehensive strategic plan, currently under development.
Michael Edson is the Director of Web and New Media Strategy at the Smithsonian Institution. He has been involved in practically every aspect of technology and new media at the Smithsonian.