Guest Post by Rebecca Leaman: Social Media for Non-Profits: 26 Great Slideshare Presentations You Can Use

Submitted by Rebecca Leaman, publisher of Get your sanity back, Wild Apricot's non-profit technology blog

Great new presentations on social media are coming out almost daily, now that we're deep into conference season, and many are directed specifically to the needs of non-profits. If you've been thinking of launching or expanding your organization in social media, Slideshare is a good starting point for information and advice. But it can be time-consuming to pick through a wide range of slideshows to find those that are up-to-date, actionable, and appropriate to nonprofits.

Here's a hand-picked selection of presentations to get you started.

Some of these have become popuar standards, while others are new material that you may not have seen before. In fact, a few of these presentations were just made available in the past few days! And, as always, if you have a favorite social media presentation to recommend to other nonprofits, please tell us about it in the comments.

Social Media for Non-Profits: Overview
What is social media, why should a non-profit care, and who has the time for it anyway? Beth Dunn’s presentation covers the basics, complete with case studies, and suggests Quick start and Advanced Quick Start tactics to launch your nonprofit into social media.

Social Media for Non Profits and Special Causes
John Sheridan’s presentation at at Pod Camp Halifax 2009 gives an overview of social media and social networking, with plenty of non-profit examples.

Social Media for Non Profits
Primal Media’s sideshow is loaded with information on trends, recent statistics, and examples of social media used by nonprofits.

Social Media for Non-Profits: Succeeding in a Social World
Beeline Labs made this presentation to a United Way chapter in Boston: see especially the “10 Guiding Principles” and “Most Common Mistakes.”

Social Networking Strategy

How To Think Like A Nonprofit Social Media Genius
Beth Kanter breaks it down:

• Understand organizational change theory
• Use the Rule of Thirds (1/3 web presence, 1/3 one-way, 1/3 social)
• Listen first
• Build relationships with influencers
• Make it easy to re-mix your content
• No instant gratification — results require effort over time
• Use metrics to discover what works and what doesn’t

Creating Your Organization’s Social Media Strategy
Beth Kanter walks through the process of developing a non-profit social media strategy, with many practical examples.

Nonprofit Soc Media Overview
Maren Hogan says “These are the things that I would do”: here’s a step-by-step overview of the basic tools and tactics of social media, starting with a website and blog.

Return on Investment (ROI)

Social Network Fundraising is a presentation by Justin Perkins, Director of Nonprofit Services at Care2.com, featuring research on Social Network Fundraising and use of new media for nonprofit marketing — and an excellent analysis of the ROI for nonprofit social networking campaigns.

Using Social Media to Increase Website Traffic
A look at the return on investment (ROI) for using Digg.com and StumbleUpon.com to increase visitors to your website, using the National Wildlife Federation as a case study.

E-Metrics: Followers, Friends, and Fans: Expanding Your Online Community
Beth Kanter’s presentation advocates “ROI thinking” to help build a community around your blog: using measurements to tell you what works and what doesn’t.

Tips and Case Studies
Who’s Doing What, Where, and How?

• An Introduction to Facebook and Twitter for Nonprofits (Nathan Wright)
• A New Tool for Online Campaigns: How to Show, Tell, and Activate with a Video-centric Microsite (Michael Hoffman)
• Blogging for Nonprofits (Shirley Sexton)
• Energizing Word of Mouth through Social Media (Lee Aase / Mayo Clinic)
• Getting The Word Out About Your Cause With Blogs, Podcasts & Social Networks (Britt Bravo)
• Googe 101 for Nonprofits (Mike Heslin / Google)
• Practical Examples of Social Media for Non-Profits (Laura Lacy)
• ROI of Listening: America Red Cross Case Study (Beth Kanter)
• Sharing Your Story: Podcasting (Britt Bravo)
• Social Media and Social Change in New Zealand (Simon Young)
• Social Media for Non Profits - Tapping into the motivations of The People to change the world around us (Ed Schipul)
• Social Media for Social Good (Ian Schafer)
• Social Media Campaign Report: Tour de Kids (Sarah Allen)
• Social Media Marketing for Non-Profits (Laura Lacy)
• Twitter.org: What, why, who and how for Nonprofit Organizations using Twitter (Amy Sample Ward)
• Upgrading Your E-Newsletter (CanadaHelps.org)

Tip: Whenever you view a slideshow at SlideShare, do scroll down below the presentation area to check for helpful notes on the slides and/or interesting information in the comments thread. And remember — SlideShare is a social networking site, itself, so take a few minutes to explore its features and consider signing up to connect, share, comment, or just to build a library of your own favorite presentations!

Can you add to this list of resources?

Does your nonprofit have a social media how-to or a case study presentation to share?
Please tell us about it and leave a link in the comments.

This article was originally posted on Wild Apricot at http://www.wildapricot.com/blogs/newsblog/archive/2009/05/12/social-media-for-non-profits-26-great-slideshare-presentations-you-can-use.aspx by Rebecca Leaman:

Rebecca Leaman is the primary writer for Wild Apricot's non-profit technology blog.

Comments

[Ted N.]

Hey Rebecca-
Thanks for posting all of these great resources! Our nonprofit - the Peace Alliance - has recently set up a Ning site (http://dopeace.ning.com) and posted a how-to for use of the site. The how-to is applicable for most nonprofits looking to set up their own social network. Check it out at:
http://www.slideshare.net/tednunn/dopeace-overview
Peace,
Ted

[Rebecca Leaman]

Ted, thanks very much for adding your nonprofit's presentation to the list - I'll certainly go check it out!

[Simon Young]

Thanks for linking to my presentation, Rebecca!

[Rebecca Leaman]

Simon, thanks properly go to Beth for giving her blog space to help share these resources more widely. :)
Your New Zealand presentation is one of the few "case studies" I've seen that compares a government-funded campaign with grassroots social media initiatives for social change: interesting to see where the success factors overlap, isn't it?