ChildFund International just rebranded from the Christian Children’s Fund last week as an effort to demonstrate a singular commitment to children’s welfare today and tomorrow (image: Faith Smiling by ChildFund, NZ). Along with the new brand are new Twitter (@childfund), Facebook, blogging and YouTube efforts.
To celebrate, ChildFund International is giving gifts of agricultural love and hope from the organization’s gift catalog for every 200 Twitter followers @childfund receives. These efforts will directly benefit children in Gambia, Zambia, Kenya and Ethiopia. There is no cap on on followers, and the offer will continue through July 27.
Each country has different needs so the gifts vary:
- Chickens for a school in the Gambia
- A goat for a family farm in Zambia
- Mango trees in Kenya
- Vegetable seeds in Ethiopia
As part of the effort, ChildFund International is sending Flip cameras to program directorate offices in each of the four countries to report back. They will share the recipients’ stories and photos with the social web. ChildFund wants to show folks how their efforts and these items benefit children and their communities. It is also a commitment not to simply promote, but to continue an accountable dialog with the social web.
So tell your friends. By simply following @childfund we can all make a difference in a child’s life.
ChildFund enlisted our help with this effort. It’s an honor to work with them to help bring their new brand to life on the social web, and work to directly benefit children in these four countries. The organization has served children since 1938 and helps 15.2 million children and family members in 31 countries.
Dubbed a “local blogging guru” by the Washington Post, Geoff’s award-winning book “Now is Gone” was released in 2007 and has been cited by the Wall Street Journal as a valuable resource for social media.
This post was originally published on the Buzz Binn