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L Garrick

Very interesting stuff - thank you for sharing it. Am disappointed, unless I missed it that Jon Husband does not credit the adoption model which he has lifted directly from Geoffrey Moore's book, Crossing the Chasm
http://www.amazon.com/Crossing-Chasm-Marketing-High-Tech-Mainstream/dp/0066620023

In consulting circles, the ethical norm is always to credit your sources.

Jon Husband

L. Garrick:

An oversight, meant to be attributed and linked (corrected in original post).

The only reasonable defense I can trick myself into considering is that Moore's model is so widely used now that it does not really need attribution, but that's no excuse.

Thanks for pointing out my lapse.

Jon Husband

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