I was delighted to receive a text message the other day from David Neff letting me know that the American Marketing Association (AMA) and the American Marketing Association Foundation (AMAF) selected him for special recognition for social media. Eric Overman, Operation Smile, received the Nonprofit Marketer of the Year Award, and Anne Bergquist, YMCA of Metro Chicago received the Special Marketing Initiatives and subcategory award.
David J. Neff is the Director of Web, Film and Interactive Strategy for the American Cancer Society's High Plains division (www.cancer.org) and is also the Executive Director of Lights. Camera. Help (www.lightscamerahelp.com).
In his capacity at the American Cancer Society, David directs all Web and interactive strategies and online properties for six states in addition to managing the division's eRevenue strategy, social networking/media strategy, and online community strategy. As the executive director of Lights. Camera. Help, he is working to start the world's first nonprofit-focused film festival.
David is a two-time recipient of a Futuring and Innovations grant, which he used to create C-Tools and SharingHope.TV (www.sharinghope.tv). C-Tools was the first PDA software tool for the prevention of cancer developed by the American Cancer Society, and SharingHope.TV is the nonprofit world's first totally user-generated content Web site. In 2009, the Austin American Statesman recognized David as one of the top 25 Social Media People in the state of Texas.
David earned his BS in Public Relations from the University of Texas with a minor in Business from the McCombs School of Business. He currently lives in Austin, TX.