Last week I was in Michigan to do a training for Chapter Leaders of EPIP. We were are all leaving Detroit at different times and the taxi to the airport wasn't exactly cheap. So, EPIP provided a self-organizing platforn (a flip chart with a time line sign up.) This let everyone organize into small groups and get to the airport without having to spend a lot of money. And, it didn't involve as much time and effort if EPIP went around and asked her person what time their flight was and then organize the groups for people.
What do you need in your social media strategy to facilitate your supporters self-organizing around your goal?