Yesterday, I facilitated a session called Mapping Social Media to Strategy. Here's the description:
The session will share an overview of why the sequence listen, learn, and adapt is critical to implementing a successful social media strategy. We'll take a look at how to use both qualitative and hard data points to refine and adapt your strategy as well as the role of continuous listening and learning through implementation of pilots. We'll examine what can and can't be quantified as well as various metrics and analytics tools. All this will be shared through a lively mix of discussion and case studies.
1. How to listen to improve the results of your social media strategy implementation
2. An understanding of the right metrics to use and how/when to incorporate qualitative information
3. An introduction to analytic tools and individual/team reflection processes
The panelists included Sarah Granger, Danielle Brigida, Wendy Harman, and Qui Diaz. Some of my key takeaways from the session:
- It was really great to have this session after Clay Shirky's keynote because we took a deeper dive on the themes that emerged. Specifically, the them of informed failure.
- The "Oprah" style worked really well. I wanted to get away from the expert at the front of the stage and have an informed discussion between panelists, audience, and myself.
- Didn't have the right Oprah set up for the mic, but it worked. My fault for not requesting it or rather waiting until the last minute to test a new delivery format.
- The discussion was fantastic. I'm glad that at least two really smart people I know of were live blogging. Jana Byington Smith from ROI Philanthropy lived blogged. Amy Sample Ward captured great notes
- It gave me an opportunity to think about how to reteirate the content for a full-day workshop I'm doing in Chicago in June.
- The secret sauce to this format is not over rehearsing - get people who have in the trenches experience, ask them to prepare sound bites for the questions.
- I like delegating the tasks to others in the room I know - like keep timing, take notes, share knowledge.
- As much as possible, I tried to avoid the Q/A ask the expert - by getting audience to share what they know both in the room and the back channel. Here's the unique That's the richest.
- Good feedback and sharing on the back channel using custom tag #ntcmap
As promised, here are some of my collections of posts/resources on this topic:
Social Media Listening Bootcamp Wiki (my personal learning space)
Riffing on David Armano's Listen, Learn, and Adapt
Considering the ROI
Podcast by PodcstedTecnologia
Ask Debra did an awesome job of getting notes - kudos
Rob Cottingham's Visual Notes
John Haydon did an excellent interview with Wendy Harman