Source: Spohrs Are Multiplying
I happened to notice that the tag #maddie was trending on Twitter as few days ago. My first thought was to mentally run the names of celebrities with the first name Madeline. I drew a blank, so I clicked over and started to read the Twitter stream. I discovered that a premature baby named Madeline (Maddie) Sphor had passed away last week. There was a deluge of sympathy expressions because the funeral and memorial service were taking place.
It was also a virtual rally from friends and networked friends to raise money for the March of Dimes in Maddie's memory. It's also another amazing example of the power of ambient intimacy and compelling, authentic storytelling. It brought tears to my eyes, and I don't know this child or her parents.
The March of Dimes sponsors a fundraiser called "March for Babies" where teams of supporters, many parents of premature babies who are fighters or who didn't survive, raise money to support research that will help find the answer to serious problems that threaten babies.
Maddie's mother, Heather, was signed up to participate at the end of the month and far surpassed her $3,000. Sadly, she lost her child. Her friends and other moms have rallied to also help raise money to cover the funeral expenses as well. (You can make a gift to March of Dimes in memory of Maddie here.)
Not only has the tag been trending on Twitter, but there have been hundreds of beautiful and touching blog posts. The many ways the community has self-organized and come together to find ways to support and help the family in this difficult is nothing less than amazing.
The March of Dimes has been an early adopter of social media and online community building. (see the many blog posts I've written over the years about their work). So, this networked effect did not happen out of nowhere. I'm curious about:
- How does March of Dimes support and work with its community?
- How did the organization staff support this effort or not?
- Curious how their social media is organized within the organization?