We know that professional relationships are moving from the Rolodex to the social networks. LinkedIn is designed for specifically for business professional networking, while Facebook is a bit more casual. Yet, I do professional networking on Facebook and I'm noticing a number of colleagues are too. I wrote about this in a post called "Just for Fun or Part of Your Professional Work?"
On Facebook, you need to set up an individual profile and if your organization has a presence on Facebook, no doubt you will be representing your organization. (Yes, you can get a business account with features and just log in to administrator your Fan Page). One of the most important decisions you'll be making is selecting a photo to use.
Nick O'Neill, blogger at AllFacebook, has a post that dissects the different styles of photos you commonly see on people's Facebook profiles. It's called "The 30 Standard Facebook Profile Photos." He does a content analysis of the different styles that range from very informal to very professional.
He used my Facebook profile as an example of a "Personal Branding Master." The description:
People that are focused on their personal brand will post photos of themselves during moments of authority. Most often this a photo of themselves speaking at an event or just speaking in general to a group of people. I have to say that I currently fall into this category. That’s because I have tons of friends on Facebook that are affiliated with me through my professional life, not through my personal life.
The other styles appropriate for "professionals" include the professional portrait and "this is me" shot.
What's your photo style? Why did you choose that particular photo for your Facebook profile?