One of the metrics that bloggers track is "Authority" or the number of blogs linking to a blog within the last six months. The higher the number, the greater the level of Authority a blog earns. Most bloggers use the Technorati index to benchmark authority ranking.
The last six months, my Technorati rank has been the same, I have not moved the needle. I thought Technorati might be busted or maybe the Technorati monster escaped. Or maybe, gasp, I'm doing something wrong. But in post on Techcrunch, Brian Solis explains. The post is called "Are Blogs Losing Their Authority to the Statusphere?" and a must-read. (hat tip Geoff Livingston)
It goes back to the definition of authority. Links from blogs are no longer the only measurable game in town. Potentially valuable linkbacks are increasingly shared in micro communities and social networks such as Twitter, Facebook, and FriendFeed and they are detouring attention and time away from formal blog responses.
As the social Web and new services continue the migration and permeation into everything we do online, attention is not scalable. Many refer to this dilemma as attention scarcity or continuous partial attention (CPA) - an increasingly thinning state of focus. It’s affecting how and what we consume, when, and more importantly, how we react, participate and share. That something is forever vying for our attention and relentlessly pushing us to do more with less driven by the omnipresent fear of potentially missing what’s next.
We are learning to publish and react to content in “Twitter time”
and I’d argue that many of us are spending less time blogging,
commenting directly on blogs, or writing blogs in response to blog
sources because of our active participation in micro communities.
I've noticed this myself. This leaves an issue of how do you measure authority. Brian poses the question as:
He does mention a couple of tools that can help you measure influence:
He goes on to describe a new tool that will debut at SXSW
Hmm .. Lots of think about on the plane ride down to Austin.