Kismet! Nancy White had a post pointing out this video she found on David Armano's blog that she found through the network effect. These are two people in my network They should be connected because they have a couple of things in common - the networked approach and visual thinking - although they apply this knowledge in different contexts.
Looks like David is evolving is listen, learn, adapt to incorporate respond. Maybe adapt should be as KD Paine once said, "Stop doing stupid things." To read his specific advice, click here.
There are close to 100 comments on the video and over 33,000 views of the video. Track all mentions and embeds of the video and listen to how people are responding to it…
The video is mostly complimentary but shows Trader Joe’s warts and all… Remember, a brand isn’t what you say it is—it’s what they say it is. What can Trader Joe’s Learn if anything?
Use the video as fodder to figure out how your orginzation will respond to these types of inevitable situations…
Engage your customers in the comments…. Then go back to listening—lather, rinse and repeat.
I heart Trader Joe’s. And this video. It’s catchy as hell and one of the best advertisements they never made.
As Nancy says,"That old network effect. It is real. Powerful. Ignore it at your own risk."