My Photo

About Beth Kanter

Enter your email address:

Delivered by FeedBurner

Beth's Blog: Channels, Screencasts, and Videos

Awards, Nominations, and Board Memberships

May 2010

Sun Mon Tue Wed Thu Fri Sat
            1
2 3 4 5 6 7 8
9 10 11 12 13 14 15
16 17 18 19 20 21 22
23 24 25 26 27 28 29
30 31          

Categories

Site Tracking




  • This is my Google PageRankā„¢ - SmE Rank free service Powered by Scriptme


« Tweetathon: Jerry Lewis Meets PBS Pledge Drive To Promote Twitter Book and To Support Clean Drinking Water On Twitter | Main | Businessweek Names Four Social Media Innovators for 2009: Scott Monty, Noah Brier, Eric Brown and Me! »

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d8345159b069e2010537165892970b

Listed below are links to weblogs that reference Social Media Listening Literacy Skills for Nonprofits:

Comments

Feed You can follow this conversation by subscribing to the comment feed for this post.

nonprofitnicole

Hey, Beth.

Really interesting curriculum. I think the flow and the content all seem logical and well paced for folks at different levels. The specific articles that anticipate the reality on the ground for so many organizations are key.

I'm not sure to whom your presentation is addressed - orgs already pretty social media savvy, I assume - but coming from a smaller organization in a Midwestern city, it's very helpful to have content to help empower the social media advocate (ROI of listening, recommendations for RSS readers for colleagues who don't use them, etc) on hand. It can be awfully lonely to be the lone voice calling for social media in an organization, so I always appreciate your well-linked and resource saturated material.

Nancy E. Schwartz

Beth, a fantastic overview of how listening can really help orgs, and how to do it. What I find so interesting is how our/your perspective (drawn from a few years of being at/in/with social media at this point) enriches the analysis.

Go, Beth, go!

I feel so privileged to be able to share some of these thoughts with the folks I train, with attribution of course!

dominic

Hi Beth,

I really enjoy your presentation. Very practical and hands on.

If I may... We developped a screencast on how to find relevant blogs (it's using our own application but most of the advices are generic: http://www.screencast.com/users/laurentpfertzel/folders/Shared/media/87f301f8-7f8b-4252-b2b0-d00f6ab3aca8)

Also, you may want to check us out. Our solution kind of collapses your "search", "reader", "engagement monitoring", "twitter... search" and your nice spreadsheet.

I would love to get your feedback.

Best

dominic

Hi Beth,

I really enjoy your presentation. Very practical and hands on.

If I may... We developped a screencast on how to find relevant blogs (it's using our own application but most of the advices are generic: http://www.screencast.com/users/laurentpfertzel/folders/Shared/media/87f301f8-7f8b-4252-b2b0-d00f6ab3aca8)


Also, you may want to check us out. Our solution kind of collapses your "search", "reader", "engagement monitoring", "twitter... search" and your nice spreadsheet.

I would love to get your feedback.

Best

Annette Schulte

Shame on me, Beth. I have not been practicing good Google Reader habits and am visiting your blog again for the first time in too long. It's good to be reminded how damn smart you are! :) I recommend your blog highly to friends in non-profit sector, but it's great reading for any of us interested in social media. This, btw, is an excellent curriculumn outline.

Edith Asibey

Beth: this curriculum looks strong. Good work! One suggestion:
- Think about WHEN to listen: when is a good time to listen to what is being said about your org or your issue? Two examples:

1) You are writing a grant proposal for a new project or program. Knowing what different audiences/constituents are saying about your issue can help you make a stronger case for what needs to be done.

2) You are about to launch a campaign. Start listening BEFORE your campaign starts, so you will have a baseline to compare as you monitor your progress during the campaign.

- Although we could argue that one must listen at all times, I think orgs would have a bigger incentive to do it if they can see how listening helps advance their organizational priorities.

Kevin Long

Great hands-on tips Beth.

Having trouble convincing your board of directors to support social media? Use Beth's tips to get them to first 'listen' and then act. Non-tech people love the experience.

Amy Sample Ward

Hey Beth-

This is great! Thanks so much for opening it up and letting us give some feedback :)

I think it looks awesome! In section #2, I would add one more item to the the list of three you have now: Evaluation of Voices/Conversations. If you start getting a ton of Google Alerts for keywords in your sector, there needs to be a conversation about how to evaluate those alerts to figure out which ones to reply to, which conversations to join, and so on - there's no way to click through on every Google Alert and put a thoughtful reply or comment.

Thanks again.

Angus Parker

I noticed at the WeAreMedia training that a couple of people were confused about what an RSS feed was and how it related to a RSS Reader. I suggest you consider adding the Lee Lefever video (http://www.youtube.com/watch?v=0klgLsSxGsU) to the training / perhaps as prereading. Also you could consider using the analogy Channel (for the feed source), Story (for the feed itself) and Aggregator (for the reader). Thank you again for such a valuable session.

Beth Kanter

Angus,

Thanks so much. I had made an assumption based on our syllabus requirements that people would have a base line familiarity with RSS. I was surprised that not everyone was using RSS Readers and this design is more of a 201. So, you're right on with that suggestion. In fact, when I've taught versions of this in other places, I have a series of slides that cover what is RSS and why you should be using one -- including the metaphor of netflicks versus going to the video store - which is directly from Lee's video.

The comments to this entry are closed.