WhosTalkin is a new social media search tool that makes it easy to search multiple social media sources. It has a clean interface where you an easily scan and click through to mentions of your organization on blogs, micro media, news, forums, social bookmarking sites, social networking sites, and other places where people are talking about you. It is free, but if you want to grab the results in a RSS Feed, it looks like that will be part of pro service. There isn't any functionality that lets you summarize or visualize the data, slice and dice the results, or integrate into your workflow like Radian 6.
I listen in many different ways. Powerful listening is done through Radian 6, but I also have a Rube Goldberg like set up of RSS feeds from about 25 different sources that search on my name, my blog url, and the various misspellings. (I also monitor specific topics, tags, or keywords depending on what I'm researching) WhosTalkin would eliminate the time to track down the places to search and the hassle of setting them up in your RSS reader. You'd still need to hone your listening goals which are independent of any tool you might use.
My listening baby steps started with Google Alerts via email, but I found that it didn't catch everything. And, the last thing I needed to do was get more email. Google Alerts now has RSS feeds and I read those in my RSS Reader. I am able to compare what source captures what. One thing you won't eliminate is the overlap. After you've set some actionable organizational listening goals, if you are the person doing the listening, you need to have powerful scanning skills, pattern recognition, and a good sense of how to tweak keywords. Otherwise, you'll get overwhelmed and distracted.
What my Rube Goldberg set up of RSS feeds doesn't have is a sweep through social networks. WhosTalkin has searches through the major online social networks. It's fascinating to see who is talking about you in the LinkedIn questions.
It is another tool for your listening tool box!
- Listening in a Blizzard by Beth Kanter
- Top 10 Reputation Tools Worth Paying For by Dan Schwabel
- 8 ways to get the most from listening tools from Liz Strauss
- How To Stay Informed on CTC VISTA Using RSS and Google Alerts by Morgan Sully, CTC VISTA Project (specific to this org, but can be used anywhere)
- Top 10 Free Tools for Monitoring Your Brand’s Reputation by Dan Schwabel, Mashable
- The Art of Listening by Brian Solis
- How To Set Up A Nonprofit Listening Post on Twitter
- WeAreMedia Listening Module (examples of nonprofits using listening techniques)
- Way Beyond News Alerts by Gordon Meyer
Who do you currently listen for what people are saying about you, your organization or issue? What tools are you using? What do you think are the most skills for effective social media listening?