Photo by Joi
No, I'm not talking about texting in your take out order. I'm talking about No Kid Hungry Text Donation and Canned Food Campaign just launched by Share Our Strength.
Hunger is a serious issue in America, especially in these hard times. Bloggers have helped raised awareness of this important issue. Amy Sherman, who does the Cooking With Amy blog, participated in the Hunger Challenge along with several Bay Area food bloggers, including The Kitchn, Tablehopper, Alanna Kellogg, Blog Appetit and The Inadvertent Gardener who documented their experiences of living on $21 a week (a typical Food Stamp allotment).
Tyson Foods has perfected a social media strategy that leverages blog comments for food donations as noted on the Fast Company blog,part of its innovative giving series. They are currently running a comments for food donation campaign for New York City Food Pantries.
And now, we have a Text for Food, or rather Text Donations for Food Campaign from Share Our Strength. President-elect Obama pledged to end childhood hunger by 2015 during his presidential campaign. He has also called for a national day of service on January 19, Martin Luther King Day. In response, Share Our Strength is asking people to send a text donation and hold food drives to help feed those in need. Food pantries and food banks especially need foods rich in protein, such as peanut butter and canned tuna, chicken, and salmon.
Between now and March 1, subscribers of all major wireless carriers can donate $5 to Share Our Strength by text messaging “SHARE” to 20222. AT&T will match donations up to $100,000. Share Our Strength is the leading national organization dedicated to ending childhood hunger in America.
If you're looking for more expert advice on how to plan and implement a mobile phone fundraising campaign, see Mobile Active's Mobile Phones in Fundraising Guide.