David Armano - another Geek Who Gives! David has discovered the power of social media for social good and raised over $8,000 through his network to help D a recently divorced wife and mother and victim of physical abuse. Her mortgage went unpaid and she's lost her house. David and his family provided housing for her and then he reached out to his network for donations using his blog, Twitter, and ChipIn badge to collect the donations.
And the network responded. Fast. He raised over $9,000 in a matter of hours. As you can see in the thank you video above, he was overwhelmed with emotion by the generous response from his network.
What made the campaign work? An impressive network, personalization (you could see a photo of the family helped), a compelling and urgent need, and spreading the request quickly via Twitter. He is a well-known blogger with a large following. He has a Twitter network of 8,000 followers, but size isn't the reason this spread so quickly. He is also connected to other highly connected social media influencers who helped spread the word.
As someone who has been using their network to raise money for good causes for years using social media, I'm thrilled to see social media gurus do charitable work. I think that David has probably discovered that it makes him and all who donated feel good. I am hoping that this is a trend that continues throughout the year!
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What will we see next? What will be the next inspiring example of free agents who use social media to raise money for charitable purposes?