Warning: This video creates some graphic and powerful images that may not be suitable for younger children.
For 15 years, WITNESS has harnessed the power of video to advance human rights. In honor of the 60th anniversary of the Universal Declaration of Human Rights on December 10th, they created this short video with different WITNESS staff talking about images that opened their eyes to human rights abuses around the world. (To learn more about the images mentioned in this video, click here. )
They're asking folks to create a video answering the above question and uploading it to the Witness Hub or YouTube. If you don't have a camera or if you're not comfortable creating video content, there are other ways to raise awareness about this important issue. You can find the information here.
I'll be posting on Wednesday. Will you?
This is an excellent example of social media - getting others to tell your story or user generated content. If you're looking for tips on how to do this, 50 Tips for Implementing User-Generated Content In Your Library is an excellent resource. Here's a couple of the tips that Witness is using to power this campaign:
- Specifically ask users to contribute: Make sure that library patrons know that your user generated content exists, and ask them to contribute.
- Get all of your staff involved: In the early stages, it’s important to get started with a strong community, so encourage interaction by asking nonprofit staff to participate in creating content.
- Create tags and encourage users to adopt them: If you’re creating a class tag, for example, make sure that the students in that class know how to use them.
- Create a question and answer section: Encourage participation by designing an area where users can ask for specific help and information.
- Make things personal: Don’t just offer information, offer personal service, too. Give feedback and offer conversation to the users who are creating content for you.
When Matisse Bustos Hawkes, Outreach Coordinator, WITNESS - asked me to participate. My first reaction was, I need to create a video like I need a hole in the head. But then I watched their video - storytelling at its best. I also thought about the fantastic work that they are doing in Cambodia ... so looks like I'm making a video for Wednesday.