The theme for Social Media Breakfast #11 in Boston in December was "Social Media for Social Good." To kick off the event, Bob Collins and I organized a call to action for the group. Tyson Foods was willing to donate 100 pounds of protein to the Boston Food Bank per comment on its Hunger Relief blog. (Tyson Foods has perfected a social media strategy that leverages blog comments for food donations as noted on the Fast Company blog.) Within 90 minutes, we had 300 plus comments - enough for one truckload. We had the second truckload within 2.5 hours and had over 800 comments. Thanks to all who helped make this a success and to Tyson Foods for their generosity.
I got an email from Stacy Wong at the Greater Boston Food Bank along with the above photos showing the second truck delivery this morning. Stacy reports
That's a lot of chicken, but the work of addressing hunger never ends. In January, the Greater Boston Food Bank will be holding a series of events to raise money and food to end hunger in Boston all month long, it's super hunger month.